Evaluation of Los Angeles County's Fall 2020 WhyWeRise Mental Health Campaign and WeRise 2021 March 10, 2022
This social marketing campaign conducted by the Los Angeles County Department of Mental Health focuses on prevention of and early intervention for mental health challenges, with WeRise events held each spring. Surveys suggest that these efforts reached a racially, culturally, and economically diverse group of county residents, fostered a feeling of support among those exposed to the campaign, and boosted residents' awareness of local resources.