Advisory Group

Last updated March 2020

Max Kelly created the company [redacted] in 2015 following public service at the National Security Agency and U.S. Cyber Command. Prior to the NSA, Max was the Chief Security Officer of Facebook from 2005 to 2010, where he founded, built, and managed the Facebook Security Team. He was responsible for all aspects of Facebook Security, protecting the personal information of hundreds of millions of users. In 2008, his team successfully investigated, prosecuted, and won the largest anti-spam judgment in history. Earlier in his career, Max was a Computer Forensics Examiner at the FBI, VP of Technology for Ticketmaster Online, and Chief Technology Officer of Europe at Thomson Financial Services, a division of Thomson Reuters. Max also served at the US Digital Service, an elite technology unit housed within the Executive Office of the President.

Nicole Maloney is a photographic messaging artist. Public art is her most recent focus: it must tell a story and capture the viewer's hearts and minds. This artistic messaging through storytelling is why Nicole created, designed, developed and produced the OOMO Cube, a permanent public art sculpture located in downtown Los Angeles, and was one of only 40 artists selected to take part in the 40th birthday of Sanrio’s most famous character, Hello Kitty. Nicole’s piece, Hello Kitty: All Stacked Up reaches over 12’ in height traveled worldwide (2014-2018) with the exhibition, Exploring the Super Cute World of Hello Kitty. OOMO was awarded LA Weekly’s Best Public Art 2014 and the President’s Award from the Japanese-American National Museum.

Nicole graduated UCLA with a BA in Communication Studies in 1989 and later studied fashion at Parsons School of Design in Paris, France. After 7 years at Sony Studios, Nicole launched her own interactive start-up, Simul-Sports International, Inc. Nicole went on to create, design and produce her photographic work in her first publication entitled RARE by daab Books (2008). RARE was featured on ExtraTV, exhibited in Los Angeles at Celebrity Vault Gallery and Book Soup in Hollywood and in New York at The Greenhouse in 2009. Nicole’s other works have been exhibited at White Gallery in Whitefish, Montana; Cisco Home in Los Angeles, California and Intuition in West Los Angeles, California. Nicole is an author of two children’s books, Romeo Loves Juliet and Much Ado. Nicole won Photo District News’ 2009 FACES contest and her image, Treasure, was selected a winner from over 16,000 images from 57 countries for the Art of Photography Show 2009. Nicole’s GUESS What? series exhibited at the Guess?/Guess by Marciano store in Miami Beach, Florida in 2010. To Live and Die in LA photographic art was exhibited at Cisco Home in Los Angeles, CA through 2011. Nicole is active in her community; she is on the board of the El Segundo Museum of Art (ESMoA), UCLA Communication Department, National Breast Cancer Coalition and LA Premier Water Polo and works very closely with the Royal Drawing School in London.

Dr. Preston McAfee recently served as the Chief Economist of Microsoft from 2014 through 2018. Dr. McAfee is the co-recipient of a Golden Goose award in 2014 for his research on auction design. His work focuses on auctions, bundling, contracting, and mechanism design in the intersection between microeconomics and computer science, leading initiatives straddling social science, computer science, and business strategy. Dr. McAfee was previously Chief Economist of Yahoo, Research Director at Google, and the J. Stanley Johnson Professor of Business, Economics, and Management at Caltech. He has served as a consultant to the US Department of Justice, the FTC, and the FCC. He currently serves on the Pardee RAND Graduate School’s Board of Governors.

Dr. McAfee holds a BA in Economics from the University of Florida, an MS in both Economics and Mathematics and a PhD in Economics from Purdue University.

Harper Reed is a technologist that predicts the future for a living. He spends most of his life building big things, hacking things, and talking about doing both of those things. As CTO of the Obama 2012 campaign, Harper was the first to bring the tech mentality to a political level. He believes the talent of a great bunch of humans can transform an organization like nothing else and uses that belief to strengthen, deploy, and inspire every team he works with. Harper also believes his incredible luck has led him to achieve wonderful things like pioneering crowdsourcing at, founding Modest Inc, and guiding the software team at PayPal. You can find Harper hacking on personal projects and enjoying life in Chicago with his partner, Hiromi and their beautiful and bizarre poodle, Lulu.

Peter Rojas is a partner at betaworks focusing on early stage investments. Prior to joining betaworks he was VP of Strategy at AOL, as well as co-director of Alpha, the company's experimental products group. He is also the co-founder several startups, including Weblogs Inc. (acquired by AOL in 2005), where he created and was the founding editor of tech sites Engadget and Joystiq; music site RCRD LBL; gdgt, a social commerce platform (acquired by AOL in 2013); gadget blog Gizmodo (now part of Gawker Media); and Hackaday (now part of SupplyFrame).

Previously Rojas worked as an editor at the original Red Herring, a contributing editor to Cargo, a columnist on emerging technology for The Guardian, an on-air correspondent for HGTV’s I Want That – Tech Toys, as a guest host of G4’s Attack of the Show, and was a contributor to Wired, The New York Times, The Village Voice, Salon, Slate, Vice, Surface, Food & Wine, Popular Science, Fortune, Money, and Business 2.0.

Dr. Leslie Saxon is a professor of clinical medicine (clinical scholar) at the Keck School of Medicine of USC and specializes in the diagnosis and treatment of cardiac arrhythmias and preventing sudden cardiac death. In addition to her work in cardiovascular medicine, Dr. Saxon serves as the executive director of the internationally acclaimed USC Center for Body Computing (CBC) and newly formed USC Virtual Care Clinic (VCC). The CBC is currently a place for all USC schools, including medicine, engineering, business and the cinematic arts, to form interdisciplinary relationships and accelerate the future of fully integrated, “connected” medicine alongside public and private sector partners. She is a well-known authority on the pre-clinical and clinical development and testing of wearable and implanted technology, including networked devices used in medical, wellness and fitness disciplines. With her clinical expertise, she is a valuable strategist in developing device models and software solutions that offer engaging user-feedback based on real-time physiologic data. Her cultivation of critical innovative partnerships to jointly commercialize products within the CBC is essential for furthering and improving the dissemination of medical information, enhancing communication and improving health outcomes. Dr. Saxon has completed over 150 publications in various medical journals, has spoken at various forums, including TEDMED, South by Southwest (SXSW), WIRED Health and CES, and was recently named “Most Tech Friendly Doc” by Rock Health. Known as a digital health guru, Dr. Saxon is frequently interviewed by national media.