Evaluating WhyWeRise 2020 and 2021
WhyWeRise is a social marketing campaign focused on prevention of, and early intervention for, mental health challenges among Los Angeles County residents. Surveys by Ingrid Estrada-Darley (cohort '19) and Profs. Rebecca Collins and Nicole Eberhart suggest that this campaign reached a racially, culturally, and economically diverse group of county residents, fostered a feeling of support among those exposed to the campaign, and boosted residents' awareness of local resources.